Copywriting & Creative Design portfolio

Copywriting

National magazine copywriting 'Quigley the Brumby'

Rounded up with the herd, taken from the wilderness he called home, forced onto a truck and sent to a place where humans taunted, prodded and brutalised him, this is the story of Quigley the Brumby.  This heart wrenching story is an account of the trauma experienced by a young wild horse trapped and removed from his family, put into the rodeo circuit then later saved from a life of misery and brutality only to go on and become a very successful endurance horse. The story is a testament to the bond between man and beast and to what is possible with love, care and patience.

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Copywriting

National magazine copywriting 'Equine Dentistry'

This article featured in a national magazine. It’s a story aimed at informing readers about the debate surrounding dentistry in horses.  A subject of great interest to horse owners yet they often know little about the options available.  This story involved extensive research, numerous interviews with health professionals and people involved in the equine industry.  Another example demonstrating the talent of Melbourne copywriter, Helen Ward.

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Copywriting

Newletter copywriting 'Our Soul Place'

Copywriting with passion and from the heart is easy.  This piece which was published in a State Government newsletter titled Network is my story. It offers readers a glimpse of my life. Our Soul Place is a reflective piece about the importance of my home and those I live with. I felt very privileged to be asked to submit my story.

Network is published by the Rural Women’s Network on behalf of all women in rural and regional Victoria.

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Copywriting

Website copywriting - Forest Edge

The Forest Edge website was in need of a copywriting review.  Our job at Design Wordz was to write new content that more accurately reflected the direction in which the business owners wanted to take. The objective was to increase traffic to the website and enquiries about wedding receptions whilst continuing to maintain a presence for the regular Forest Edge restaurant trade.

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Creative Design

Creative design 'Custodes'

Design Wordz was commissioned several years ago by the Royal Victorian Association of Honorary Justices (JPs) to redesign and edit their quarterly members magazine called Custodes.  The brief was to transform the publication by modernising the look, layout and format, do the copywriting, sourcing and editing of content and produce a print ready file on behalf of the client.

Custodes is the key communication tool for the Association to communicate with its 2500 members.

 

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Creative Design

Creative design - Brochures etc

Creation of logos, business card and brochure design and copywriting are all part of the service provided by Design Wordz. Our motto is ‘For words, designs and advice that works.’ and we strive to provide a quality result on time and to budget.

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Creative Design

Creative design & editing - RDA training manual

Design Wordz was engaged by Riding For the Disabled, Victoria to create a page template design for a 200 page training manual and edit the content. Reproduction cost of such a large manual was an important consideration in the design.

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Copywriting

Copywriting - Annual Reports

Copywriting company reports requires attention to detail.  Annual reports are traditionally lengthy and complex. They are extremely important public documents and therefore much care is taken to try and balance the desire for creative copywriting whilst ensuring all statutory corporate information is included.

 

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