You’re possibly thinking at this point, what is a Capability Statement? Allow me to enlighten you.
Author Archives for Helen Ward
In its simplest definition, features describe “what;” benefits describe “why.”
Some words in English are challenging to spell and are often referred to as “spelling demons.” These are words whose spelling always causes us a problem.
These thought-provoking quotes demonstrate to me the power of words in absolute terms.
The simple fact is that most people are simply not used to expressing themselves on paper and therefore don’t write fluently.
Plague words bloat text, waste time, confuse the reader and don’t earn their keep. Examples include “at about”, or “ask the question”.
As a specialist in copywriting and creative design, I find myself increasingly steering client conversations towards the concept of a marketing toolbox.
Improving your spelling is not hard. Take a few minutes and read on. You will be amazed.
Clients are all small business owners; the work is always rewarding, particularly when you come across a client like Jamie.