Author Archives for Helen Ward

Compelling Copywriter Bulletin no. 3 – Spelling Demons

September 5, 2016 10:41 am Published by Comments Off on Compelling Copywriter Bulletin no. 3 – Spelling Demons

Some words in English are challenging to spell and are often referred to as “spelling demons.” These are words whose spelling always causes us a problem.


Compelling Copywriter Bulletin no. 1

August 22, 2016 10:41 am Published by Comments Off on Compelling Copywriter Bulletin no. 1

The simple fact is that most people are simply not used to expressing themselves on paper and therefore don’t write fluently.


Avoid plague words

August 25, 2015 10:41 am Published by Comments Off on Avoid plague words

Plague words bloat text, waste time, confuse the reader and don’t earn their keep. Examples include “at about”, or “ask the question”.


Marketing toolbox essentials

August 12, 2015 10:41 am Published by Comments Off on Marketing toolbox essentials

As a specialist in copywriting and creative design, I find myself increasingly steering client conversations towards the concept of a marketing toolbox.


Can you spell?

March 23, 2015 10:41 am Published by Comments Off on Can you spell?

Improving your spelling is not hard. Take a few minutes and read on. You will be amazed.


Business mentoring does work!

February 10, 2015 10:41 am Published by Comments Off on Business mentoring does work!

Clients are all small business owners; the work is always rewarding, particularly when you come across a client like Jamie.