Featured Design Wordz blog article

Compelling Copywriter Bulletin # 1

What are the most common causes of bad writing?

The simple fact is that most people are simply not used to expressing themselves on paper and therefore don’t write fluently.

  • Jumbled vocabulary.
  • Long sentences.
  • Poor punctuation and grammar.
  • Strained and clichèd words and phrases.

It’s bad for business. So do we agree that writing well requires skill?

Let me share with you an example of some website copy I was asked to review because the client was unhappy with how it was written.

Building quality steel structures across Victoria (Original version)

Company X is a family owned and operated Australian business, now in its eighth year of operation in the steel industry. With registered domestic and commercial builders, licensed Class 1 roofers and qualified draftsperson on staff, Company X are specialists in the field.

Custom made Australian steel sheds and patios-Victoria (Design Wordz version)

Company X are specialists in the design and manufacture of customised domestic, commercial and industrial steel sheds and patios. Located in ABC Victoria, we’re a successful family owned business with a reputation for delivering affordable customised steel shed and patio solutions.

This example certainly demonstrates my point.

You only get one chance to make a good first impression so make sure yours is a great one.

About Helen Ward

Copywriter Melbourne based Helen Ward, specialises in providing copywriting services that includes creative design, copywriting and marketing advice. Her company, Design Wordz was established 10 years ago. Design Wordz services small to medium businesses. Visit www.designwordz.com.au