What are the most common causes of bad writing?
The simple fact is that most people are simply not used to expressing themselves on paper and therefore don’t write fluently.
- Jumbled vocabulary.
- Long sentences.
- Poor punctuation and grammar.
- Strained and clichèd words and phrases.
It’s bad for business. So do we agree that writing well requires skill?
Let me share with you an example of some website copy I was asked to review because the client was unhappy with how it was written.
Building quality steel structures across Victoria (Original version)
Company X is a family owned and operated Australian business, now in its eighth year of operation in the steel industry. With registered domestic and commercial builders, licensed Class 1 roofers and qualified draftsperson on staff, Company X are specialists in the field.
Custom made Australian steel sheds and patios-Victoria (Design Wordz version)
Company X are specialists in the design and manufacture of customised domestic, commercial and industrial steel sheds and patios. Located in ABC Victoria, we’re a successful family owned business with a reputation for delivering affordable customised steel shed and patio solutions.
This example certainly demonstrates my point.
You only get one chance to make a good first impression so make sure yours is a great one.