Compelling Copywriter Bulletin No. 2 – The Power of Words

Let me share with you what it means to connect with the majestic, the graceful and the forgiving. I’m talking about our equine friends. For all you horse lovers you’ll know what I mean so please read on. These thought-provoking quotes demonstrate to me the power of words in absolute terms. Let me know what you think.

Look back at our struggle for freedom,
Trace our present day’s strength to its source,
And you’ll find that man’s pathway to glory,
Is strewn with the bones of the horse. (Author Unknown)

And this.

In riding a horse we borrow freedom. (Helen Thomson)

Followed by:

In my opinion, a horse is the animal to have. 11 hundred pounds of raw muscle, power, grace and sweat between your legs – it’s something you just can’t get from a pet hamster. (Author Unknown)

And finally this.

A dog may be a man’s best friend, but the horse wrote history. (Author Unknown)

Words paint pictures

Did the first and last poems rouse you? They did me the first and every time I read them. Compelling copywriting stirs emotions and evokes images, is strong, attention seeking and provokes conviction. As a copywriter, it’s this aspect of what we do that I find the most gratifying. My best piece of writing was created from the ashes of Black Saturday. Written some years ago now, it remains my favourite because of the passion, emotion, and images it evokes.

Remember, copy that’s creative, concise, and clear will convert prospects into customers.